When I started working as a Copywriter in 2008, little did I know how much there was to learn and explore. From the craft of writing print ads to the stories that can be told in not just 60, but also, 30, 20 and even 10 seconds. From radio ads that would stand out amongst the latest Bollywood hits to digital campaigns that could pause a scroll. From the candid emotions that connect us as humans to the finesse one seeks in the world of luxury advertising. And while there is much more left to do and discover, here are some select projects from the journey I’ve had so far.